![]() What kinds of content do they watch on other channels or accounts?.What content do they engage with the most?.If it’s not something that will add value to their lives, either through entertainment or information, they’re not going to have a good experience.īefore you start planning your live content and figuring out where to publish, ask yourself a few questions: If your live content doesn’t serve your audience, what are you doing it for? …you need to spend some time thinking about your audience. Know Your Audienceīefore you get too far ahead of yourself and start planning your live stream, or thinking of ways to promote it… When we talk about best practices here, we’ve organized them in the order that we think you should complete them in. There’s a lot of planning that goes into the really great lives that you see. Live video goes beyond the moments when you’re on camera and the audience is there. …so we’re not going to spend too much time convincing you to try it.īut, we’re going to go over the best practices, including the best places to stream, and we’ll show you how to go live on each platform we talk about. If you’ve been in the marketing world for any length of time, you know that marketers will not shut up about video marketing… It’s also a great way to showcase new products or services, build relationships, and grow a community around your business.Īdditionally, folks watch nearly 6 minutes longer when a video is live compared to when it’s pre-recorded. You don’t have limitations on the number of people who can join you like a physical space would have.Īlso, you can reach people who aren’t in your town, which expands your potential customer base. Live streaming is an excellent way to engage with your customers and potential customers. It’s an engaging form of video that’s only been growing in popularity over the years.Ħ4% of consumers are likely to buy a product after watching a product video online.Īnd, over 80% of consumers want to see social media video from a brand over social posts.Users can stream using mobile, desktop, or tablets.It absolutely exploded over the last couple of years, increasing 1,200% in 2020, and we have 3 guesses why. Live streaming refers to videos that your viewers experience in real-time with you. In order to avoid awkward or dead air time, and decrease the chances of you fumbling for a transition or new question, create a plan for engagement.Before you get too far ahead of yourself and start planning your live stream, you need to spend some time thinking about your audience.Live streaming is an excellent way to engage with your customers and potential customers.
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